6 Apps & Websites That Help My Small Biz Thrive !

Hey makers, small business owners and content creators! I put a poll up on my Instagram last week asking what blog post you'd like to read next and you chose this topic! Excited to share my current top 6 apps that help my small business thrive! 😊

These apps and websites range from things I use for my social media, marketing, email campaigns and scheduling. Most of the apps and sites I’m sharing are free or have a free trial available. Some will share my affiliate links that contain a discount code for you. Hope you find it helpful! Let’s get started!

6 apps websites that help my small biz thrive

Apps For Social Media 

If you haven’t already started adding captions to your Instagram story videos or TikTok videos, get on it! First of all, it’s essential for accessibility to those that are hearing impaired. It’s also a great benefit to your entire audience. Adding captions is wonderful way to boost engagement because, let’s be realistic, not everyone can listen with full volume up all the time. By adding in captions, those who may have originally skipped through will be able to read what you have to say, rather than hear.

This app is free and there is no watermark copied onto the videos! Woo! The only thing that’s a little tricky is the fact that you can only upload 15 seconds at a time.

Here’s my ~unnecessarily complicated~ method: I record my entire video on SnapChat (for the filter, lol), upload the video on Instagram stories but instead of putting it my story right away, I save the video in 15 second intervals. Then, I jump back into the Captions App, upload each 15 second clip one at a time and send it to Instagram stories from there! 

This is my go to editing app! I have a couple of presets I’ve put together that allow me to edit my Instagram or website photos very quickly. (I plan on releasing a set of my presets soon! Stay tuned for more info on that. 😉)

I pay $9.99 a month for the Abobe Creative Cloud, which includes Lightroom. There is a free trial to try it out!

This app is a lifesaver to edit my reels and Tik Toks! 🙂 I personally don't like to edit in either the Instagram reels section or on TikTok itself because I feel like I may run past the time limits or mess it up before I get a chance to upload it. IMO, it's much easier to record sections of your reel/TikTok as you go, then import all of the videos to InShot and trim, speed up or alter as needed.  

What I love most about InShot is that it comes with tons of ~vlog style~ moody music you can add to your videos. You can also import sound from other videos! So if you are doing a video to a trending sound from TikTok, just add the audio in as you're editing. It's awesome!

This app offers a free plan but you will see ads when you’re editing and have a watermark left on videos you export. ☹️ In my opinion, it’s extremely worth it to pay for this one! You can choose between $3.99 a month or $14.99 for an entire year. I chose the year long option since I knew I would use this app a ton.

Apps + Websites For Marketing 

Canva makes me feel like a professional graphic designer! *hair flips* Whenever I have to design business cards, thank you cards, packaging materials, graphics, etc., Canva is my lifeline! Their templates and drag + drop method are super user friendly even if you aren’t too tech savvy.

This app offers a free plan that is a really great place to start. However, the paid plans give you access to even more fonts, templates, tools, etc. I personally use their “Pro” plan that is $9.99 a month. 🙂 

Email campaigns are something I just started implementing into this business but I already love it so much! It’s a great way to get directly in touch with your audience members that have already gone out of their way to sign up for your updates! This means, YES, they want to hear from you.

I personally love how easy it is to create beautiful looking sign up forms, multiple segments for different audience interests (ex: customers who more more interested in DIY supplies vs customers who are looking for finished macramé pieces) and the drag + drop editing method for designing the actual emails. 

Flodesk offers a free trial, and then it's $38 a month to use. Follow this link to get 50% off your subscription! That's $19 a month for unlimited email subscribers and easy to design templates. 

App / Website For Getting My Sh*t Together

I asked around on my Instagram for opinions on a virtual planning / organization / content calendar site and I decided to go with Notion! (Thank you all for your input! 🙂 I debated between Notion, Asana or Monday) It’s essentially an “all-in-one” workspace where you can store notes, to-do lists, schedules, you name it! It was a little funky to get to used to at first but watching this YouTube video and this one helped me a ton.

There is an app available but I prefer to use it on its desktop version so I can get a full view of everything. I usually just use the app if I'm away from my laptop and need to jot down an idea or task really quick.

Currently, I am on their free "personal use" plan. This is perfect for my C By The Sea Shoppe stuff because I am a one woman show and I just use the app for myself. With the free plan, you can still create unlimited pages, share links and honestly, do a lot. Their paid plans seem to be best if you work as part of a team over 5 people that needs to share information between one another. 

Once I get the hang of it more, I'd love to share my own template of how I organize my daily/weekly/monthly tasks! Please comment and let me know if that's something you are interested in.  🙂


Whew, that was a lot! I hope you gained some valuable information on apps I shared. Feel free to comment if you already use these apps to, if you have an alternative you prefer or if I convinced you to start using anything! 😉 

See ya next Sunday for a new blog post! Any suggestions for next week’s small business topic are welcome!

Xo, 

Atty


***DISCLAIMER: this post contains affiliate links where I may receive commissions from the companies !

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